Please correct the following errors:
Damage Product = Damaged Brand Loyalty
Companies spend a lot of money cultivating brand loyalty. Product damage destroys those efforts.
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Perception of a product as a “brand you trust” dropped from 73% to 41% when packages were even slightly damaged.
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25% of the most brand-loyal shoppers question the safety of the product when the package is damaged.
- Up to 55% of shoppers discarded the brand, and 36% opted to purchase another brand.
Source: George, Jim. "Study: Package damage significantly affects sales in freezer case." Packaging World. N.p., 2010. Web. 13 Jan 2012.
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A Brand Is A Promise
We owe it to our customers to deliver products that deliver on that promise
If expectations of a brand are not delivered, the end user will not trust that promise
The end user’s experience with product packaging is key to brand equity
ASAP’s focus on packaging frees you to design, engineer and manufacture for your trusted brands
Resolve Product Damage
If you are looking for a business resource you can trust to deliver results and your business is ready to resolve product damage issues, consider collaborating with ASAP to cultivate brand loyalty through brand-centered packaging and process design and implementation.
Collaborate With ASAP To Acheive These Benefits:
♦ Discover a fact based decisioning model(s) to offset irrational/emotional perspectives occurring throughout the organization
♦ Discover true magnitude of problems stemming from product damage
♦ Discover fully burdened costs and effects
♦ Align stakeholders with shared set of facts
♦ Obtain and outside perspective in educating and aligning stakeholders
♦ Discover and determine lost opportunity costs, turning them into opportunities to create additional value for the organization
Discover ASAP's Brand Renewal Experience
1. Define and document internal and external customer requirements
2. Document the actual damage that is occurring through samples, photos and interviews
3. Evaluate the frequency, assign costs and create cost model to understand the financial impact
4. Establish a budget for improvements
5. Map distribution channel, noting the various conditions the product experiences as it travels to the end-user
6. Examine manufacturing systems to insure products are safely transitioned from operation to operation
7. Examine the packaging system including:
♦ Primary packaging practices
♦ Secondary packaging practices
♦ Tertiary packaging practices
♦ Pallet patterns
♦ Pallet protection materials
8. Document findings and create an action plan incorporating customer requirements, root cause and budgetary factors